Sisu Digest: October 2026 at a glance
The LSHL Club launched with seven partners, 13 new brands joined AthleteCard, 1.3M+ views across our socials and close to 7,000 subscribed members.
Every month we send our partners the Sisu Digest, a short email on what moved across Living Sisu. Here's October, for everyone.
October at a glance: the LSHL Club launched with seven partners, 13 new brands joined AthleteCard, our socials passed 1.3 million views, and our community is now close to 7,000 subscribed members.
The LSHL Club is live
On October 9 we launched the LSHL Club, the networking side of the LSHL. Every Friday morning: a 3-on-3 hockey game and a business breakfast, with founders, business owners, public figures and former players.
Seven brands are backing the Club from its first season, including National Bank Financial and Paiement Wealth Management. Every Friday we make our players look like pros on our socials, with game photos, videos and a spotlight on every team. In October alone, the Club's Instagram passed 250,000 views.
The first season still has a few spots for players and partners. Book a spot or see the Club.
13 new brands in AthleteCard
Thirteen brands joined the AthleteCard network since our last digest: Hockey 100 Limites, Believe, BucketGolf, Gruppo, Iron Keep, Le Clubhouse, EVO Golf, Upika, MTL Balance Board, Zab Café, Blonyx, Braineaxe and EMPWR. Their exclusive offers are live for members in the Living Sisu app, under Explore.
1.3M+ views in October
Across Instagram, TikTok and Facebook, our accounts did more than 1.3 million views in October:
- Living Sisu: 250K+
- LSHL: 340K+
- Make Your Move: 470K+
- LSHL Club: 265K+
MYM Day at Place Bell
About thirty kids spent the day on the ice at Place Bell in Laval with experienced coaches, and left with a surprise from our partner Collect Edition. The day's mic'd up video passed 104K views.
In the media
- Noovo Info: hockey and networking, a new league for business people (FR)
- La Presse Affaires: networking by playing hockey (FR)
- BPM Sports: Zach Fucale presents the LSHL Club to Greg Lanctot
Players, creators and public figures also posted about us this month, including Patrice Bernier, David Beaucage and Kess Notargiacomo.
Our first coffee
Le P'tit Sportif, roasted in Montreal with Café ZAB. A natural Brazil with notes of brownie and hazelnut, and a creamy finish. The label illustration is by Mattieu Derome. Discover the coffee.
Want your brand in the network?
What we build, we build with our partners. If you know a brand that belongs in AthleteCard, or you want your brand at the LSHL Club, write to Olivier.
