Living Sisu is a sports empowerment company co-founded by 3 athletes.
We help people build resilience and personal growth, offering live experiences, exclusive sports deals, and essential resources to empower individuals to embrace the values of sisu throught sports.
Our fuel
Vision
Living Sisu aims to become a global leader in healthy and active lifestyles by creating an integrated platform that supports athletes in their journey. We strive to connect with major sports organizations, expand our partner network, and use cutting-edge AI technology to personalize user experiences. Our goal is to ensure that athletes everywhere have limitless access to the resources they need, fostering an inclusive and dynamic community that thrives on resilience and excellence.
Mission
Living Sisu's mission is to make sports and well-being more accessible to all. By providing tailored resources, exclusive discounts, and a strong community, we help athletes focus on what truly matters—training, competing, and improving—without being limited by cost or logistics. Rooted in the core values of sisu—perseverance, courage, and tenacity—we empower athletes at every level to push beyond barriers and reach their full potential.
Our products
AthleteCard
Mobile Application
The AthleteCard is a membership that provides athletes with access to exclusive discounts, resources, and events, making their sport more affordable and accessible.
With the AthleteCard, you get:
- Deals & Discounts – Savings on training, equipment, travel, nutrition, and everyday essentials.
- Resources & Support – Expert advice, training content, and sports-related guides.
- Exclusive Opportunities – Special offers, athlete-focused events, and community perks.
Designed to help athletes focus on their sport without worrying about costs or logistics, the AthleteCard is available through the Living Sisu app.
LSHL
Summer pro hockey league
Exclusive summer league tailored for professional hockey players, men and women, in a competitive 3-on-3 format to gear up for their upcoming season. NHL, AHL, and PWHL players join forces for a charitable initiative.
Make Your Move
The Unique Shootout Tournament
Make Your Move (MYM) is a high-energy shootout tournament where teams of four players plus one goalie compete in a unique format—every game is decided by shootouts, with each player getting 10 attempts for a total of 40 per team. The event combines skill, creativity, and a party-like atmosphere with music and community engagement, bringing together youth, families, and pro players for an unforgettable hockey experience. With plans to expand beyond Quebec, MYM is set to grow into a North American tour.