Who we are

Live your sisu

We are a community that strives to live the Sisu lifestyle everyday and help others along the way. It’s the relentless determination, the resilience, guts, grits, the persistence and finally the inner strength needed when faced with a big challenge that drives us forward.

Living Sisu is a platform that offers all-in-one limitless access to sports and wellness resources, exclusive offers and events – powered by athletes, health professionals and leading brands.

Our vision

Think limitless access. Living Sisu’s vision is to become your go-to application for tools and resources for living a healthier, more active life. Ultimately, you will have access and a connection with the world’s best athletes, health professionals and brands

Our mission

Living Sisu’s mission is simple: give the world limitless access to sports and wellness. Our commitment to education, an active lifestyle and connecting you to the right resources is the key to a strong mind, a healthy body and a sisu mindset. Learn on a daily basis, get access whenever you need it and activate your lifestyle.

Activate - On the agenda

Learn - Resources

Access - Exclusive offers



Why Sisu ?

Overcoming adversity teaches us to persevere; this relentless determination is embodied in a single finnish concept, Sisu. It’s an almost magical habit, a combination of stamina, tenacity of purpose, and conviction held in reserve for hard times.

We inspire you to live your Sisu through sport.